Soap Opera Trailers Showing Times

I've noted down the times of the soap opera trailers I saw while watching TV, as well as the channel, the programmes they were shown between and the soap names. This contributes towards my research as it gives me an insight into the logic of soap operas advertising at a certain time on a certain channel.

Saturday - 27/08/11

• On BBC 1 after Doctor Who, an Eastenders trailer was shown at 8:00pm
• On BBC 1 after the BBC News, an Eastenders trailer was shown at 10:00pm
• On E4 in the break for The Inbetweeners Countdown, a Hollyoaks trailer was shown at 10:45pm

Thursday - 01/09/11

• On BBC 1 after Watchdog, an Eastenders trailer was shown at 9:00pm

Noticeably, all of the Eastenders trailers were shown in the evening. This is likely to be because Eastenders shows at 7:30pm or 8:00pm, and is trying to attract new audiences that watch television at a similar time.

Hollyoaks normally comes on between late afternoon and early evening. One reason why it may have advertised at 10:45pm is so it can advertise more content that may not be allowed to air before the watershed. This would attract a younger, more lively audience as young people tend to stay up and watch television until late at night.

Both soap operas have advertised on their home channels. This shows that they are trying to attract existing viewers of that channel to their soap. This may be because they are trying to make it more convenient for the viewer to simply stay on the channel they watch regularly, or because they will associate the soap opera with that channel and remember it in the future.