Target Audience Profile

As part of G324 project, we will be creating a TV trailer advertising a brand new soap opera. Because soaps can target various audiences, we have selected a group of people that we want our trailer to appeal to the most.

We’ve chosen to specifically target demographic groups C, D and E, which includes the unemployed, students, blue collar workers and un-skilled/semi-skilled workers. We’ve intentionally left out high social class groups, such as A and B, as we have taken into account that upper-classed citizens would not be able to engage with the characters or relate to the lifestyles in the soap. From a stereotypical point of view, it is also likely that people within demographic groups A and B would not appreciate the slang or type of drama our soap would contain.

More specifically, our ideal target audience member would either be a male or female over the age of 14. We based this selection on the broad age range of the characters within the soap. The reason we chose not to target a younger audience is because of the drama, violence and lack of morality our storylines would involve. Apart from these restrictions, we generally target a mass audience.

We also aim to attract audience members of different ethnicites and cultural backgrounds. We've chosen to do this through creating a culturally diverse soap, which includes characters with different lifestyles and beliefs coinciding with other stereotypical soap characters. This creates a sense of verisimilitude in our soap and reflects the reality of society.

One soap opera that influenced the inner working of our own soap was Eastenders. Eastenders targets a mass audience across the UK and is the most culturally diverse soap opera on TV today. The fact that Eastenders has won multiple awards, including 6 BAFTA awards, shows that there is a strong correlation between the characters and success of the soap. For this reason, we decided that incorporating characters from different ethnic backgrounds would benefit our soap through attracting a wider range of audience members.